The 5.26 hectare town centre site will include a viewing tower which, at more than 82 metre high, will act as a landmark on the approach to the town. It will also provide views to the surrounding Kerry lakes and mountains.

The scheme provides new pedestrian permeability within the town and proposes a number of key urban design interventions which should have a significant positive impact on the existing town core. These include two new public squares, a public park and the viewing tower.