Service
Architecture, Engineering, Lead design consultancy, Masterplanning
Sector
Life, Live, Mix, Play
Location
NEOM, Saudi Arabia
HKR is delivering the largest modular masterplan of its kind within a new industrial port city, establishing a complete, liveable district that combines homes, hospitality, retail, education, health and leisure within a connected public realm.
At full build-out the village will support a community measured in the tens of thousands, with a homes mix planned across many thousands of residences. The masterplan is intentionally carless, prioritising walkable neighbourhoods, shaded pedestrian routes, micro-mobility and last-mile logistics to create a calm, people-first environment. HKR’s role centres on the Residential assets, from early strategy through coordinated delivery, ensuring liveability, adaptability and long-term value are embedded from day one. As Lead Design Consultant, HKR links masterplanning, architecture and multidisciplinary integration into a unified delivery framework. The approach is design-to-value, digital by default, and supply-chain agnostic, opening procurement to multiple manufacturers. Advanced logistics, provision for drone deliveries and smart home and building technologies are planned in from the outset.
Largest modular masterplan, designed for value
A rationalised catalogue of fully fitted residential modules enables rapid assembly, tighter tolerances and factory-controlled quality at unprecedented scale. Standardisation is applied where it adds measurable value, while ground and street interfaces are varied to create active edges, distinctive entrances and well-proportioned courtyards. An agnostic design approach opens the market to multiple manufacturers, increasing capacity, improving pricing and reducing single-source risk. HKR’s design-to-value programme uses parametric modelling and option testing to balance gross floor area, typology mix, façade ratios and services strategies while safeguarding daylight, cross-ventilation and privacy. The outcome is lower baseline cost with targeted reinvestment in performance and user experience, and a residential offer that can adapt across life stages and tenure.
Carless urbanism with integrated infrastructure
HKR coordinates utilities, district energy, drainage, blue-green infrastructure, logistics networks and coastal interfaces as a single system to de-risk delivery and operations. Movement corridors separate service and pedestrian flows for safety and clear wayfinding. Everyday amenities, including schools, clinics and local retail, are placed on equitable walking catchments so daily life is a short walk rather than a car trip. The streets remain civic and green, with resilience, maintenance access and whole-life performance planned in from the start.
Digital delivery and governance at city scale
The sheer scale pushed existing BIM capability to its limits. HKR worked with software developers to extend tools for federated model handling, module stacking rules, logistics simulation and near-real-time clash detection across thousands of repeating yet locally varied elements. A live data environment links geometry to cost and carbon dashboards for fast, transparent decisions. Module passports, digital QA and structured data handover streamline manufacture, site receiving and operations. Very complex stakeholder management is governed through clear information requirements, interface matrices, approval gateways and phased hold points, creating a replicable model for subsequent districts.